A Guide to Watch Case Shapes

Three iconic styles every watch lover should know

Smartwatches have been catching flak lately because—with some exceptions—they all look the same: square, bulky, technoid. The beauty of analog is that you have some choice, whether you’re drawn to the sleek, straight lines of Art Deco or the gentle curves of a tonneau. Here, three iconic shapes worth strapping on.


Made in Germany by Roland Kemmner. Swiss ETA-2824 automatic movement, domed sapphire crystal.


Everyone knows and loves it. You can find a classic round case from every manufacturer.

Square or Rectangular

Typical of the 1920s Art Deco period and very popular today. Cartier’s Tank and Jaeger-LeCoultre’s Reverso are great examples of these styles.


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