P-oh-la-la-roid cameras: the return of the film?

Admit it – you’re a whore for photos with a vintage look, since Instagram came along. If our rather rude presumption was correct, we’ve found just the startup for you. (You can thank us later)

‘The Impossible Project’ is a startup founded in 2008, who bought the last Polaroid production plant in the world, and started work on their own, new line of instant-film cameras, film and accessories.

The company has since launched new cameras, papers (with different effects for photographs) and an entire range of flashes, mounts and even merchandise.

Although the cameras themselves, and the photographs which they produce are simplistic works of beauty, you may struggle to get to grips with the reams of new terminology you’ll need to learn, just to order the right film for your camera. There’s then also the cost of the cameras (around £400), as well as the issue of remembering to take your new [old] camera with you everywhere you go.

(The real deal? An image of a boat taken on the iOS application Instagram and a photograph of a boat taken with The Impossible Project’s new camera and instant-paper)

Only for those with a burning passion?

These cameras are great, but they’ll cost you just about the same price as an iPhone, where you can download Instagram, which produces a much higher quality image.

Also – what are photographs without sharing? You’ll have to spend a lot of time scanning in all of the images you took on your new toy, just to share them on the internet. But then they’re digital, bringing it full-circle.

It does, then, seem like these camera really are just for those who are very serious and passionate about vintage photography, and have the time, effort and money to invest into such a hobby.

So, Instagram it is?


Is Working Out in the Heat Bad for You?

The myth: Working out in the heat is bad for you.

The Wad of Cash

Flashing a fancy credit card once had the same cachet as wearing a Tom Ford suit or pulling up in a...

How The World Travels

The holidays are upon us and many people take this time to head out of town. Whether...

Moorila: Best Destination Winery in Tasmania, Australia

Renowned art collector and professional gambler David Walsh revamped Moorilla when he took over the downtrodden winery in Hobart, Tasmania, in...

A New Line of Graceful, Elegant Vases From a British Design Star

With close to a hundred products and 45 interior projects to his name since starting in 2007, Lee Broom is one of...



O. Fournier: Best Destination Winery In Argentina

Gravity-driven wine-making and a bold building design make this a sophisticated stop in the Andean Foothills of Mendoza. Plus: Where to eat...

The New Perfect Smile Isn’t That Perfect

Put down the whitening strips. Imperfect is in. THE COSMETIC-DENTAL-MAKEOVERcraze that took...

2020 Cocktail Trends

In recent years, a disturbing percentage of high-end cocktail bars have forgotten that drinking is supposed to...

Dunhill’s Master Tailor John Ray

The London-based tailor and creative director shares style tips and the everyday regimens he lives by.

How Transporter Star Ed Skrein Got His Body

The 32-year-old heir to Jason Statham's hard-driving franchise also conquered Comic-Con in a first look at Marvel's Deadpool. His only...